Brand guide

Friendly knight. Big shield. Trust first.

Awthy uses a calm knight-and-shield identity to make WooCommerce login security feel protective, human, and practical. Concept 03 is the approved visual direction.

View direction Security posture

Approved mascot direction

Concept 03Recommended

Friendly forward-facing knight with the shield as the primary trust signal.

Concept 02

Calmer guardian shape with a strong shield-first silhouette.

Concept 01

More serious armored direction with a bold A shield.

Core brand

Positioning

Focused login security for WooCommerce stores: protect your team for free, protect customers as you grow.

Personality

Calm, capable, practical, and human. Awthy feels protective without fearmongering.

Mascot

A friendly forward-facing knight with a big shield. The shield remains the dominant trust signal.

Colors

Deep green

#177c63

Primary brand color, shield, trusted actions.

Ink

#18212f

Headlines, outlines, serious security contrast.

Warm off-white

#fbfaf7

Backgrounds and logo negative space.

Gold accent

#c7922f

Small highlights only. Do not overuse.

Muted text

#5d6978

Body copy and secondary interface text.

Coral

#be4f43

Limited editorial accent, not the primary CTA color.

Content direction

Say

Protect your team. Protect customer accounts. Recovery that helps avoid lockouts. WooCommerce-focused.

Avoid

Unhackable, guaranteed, bulletproof, military-grade, fear-based copy, and broad claims that are not verified.

Tone

Plain-spoken and specific. Explain what Awthy does, what it does not do, and how recovery works.

Trust psychology

Competence

Show product proof, security posture, recovery behavior, and source-backed claims. The logo cannot carry trust alone.

Care

Lead with safe recovery, no lockout theater, support expectations, and transparent limits. Trust needs good intentions.

Calm

Use the mascot for warmth, but keep security-critical pages factual, restrained, and specific.

Success checklist

Website

Make Security, Recovery, About, Changelog, and Responsible Disclosure visible. Prefer real product screenshots over abstract art.

WordPress.org

Use focused keywords, real screenshots, direct FAQ answers, fast support replies, and no pressured review prompts.

Product

Put recovery before enforcement. Explain irreversible actions clearly. Keep plan limits visible and fair.

Asset links

SVG mark

Production vector starting point for the knight shield mark.

SVG lockup

Logo mark with Awthy wordmark for layout exploration.

One-color SVG mark

Simplified small-size mark for favicon, admin menu, and constrained surfaces.

512px PNG icon

PNG export for previewing plugin-directory and social-avatar style usage.

Approved concept PNG

The approved image-generation direction. Use as reference, not the final tiny-size production mark.

Production direction

Use the friendly knight as a mascot, with the production logo kept simpler than the generated reference art: fewer details, a strong shield outline, a readable A shape, and a one-color version for small UI surfaces.